DEMOS AND SAMPLING EVENTS

“Creativity & innovation is to events, what the heart & soul is to the living.”

Rehan Waris

BEI has proven expertise in successfully creating and executing clients’ experiential programs. We have a trained and experienced team of Brand Ambassadors to deliver against program objectives, and have managed large and medium scale events for major national brands. Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have complete end-to-end competency to successfully create and administer your experiential marketing campaigns.

Some examples of our work:

  • Rubicon Juices – National Women’s Show and Bollywood Mashup.
  • Shana Foods – Superstore and Shopper’s Drug Mart Activations.
  • Al-Safa – Instore demos at Adonis and Halal Food Festival.
  • Plaza Premium Lounge – Holiday event at Pearson International Airport.
  • Shan Foods – In-store demos / taste trials across the GTA stores and participation in various events.
  • Frank’s RedHot – GTA specific program in 20 leading South Asian outlets. Included product range taste-testing with displays and in-store POP (posters and wobblers).
  • Lysol, Finish, Air Wick, Veet, Frank’s & French’s – GTA specific program in 30 key South Asian stores.
  • Lantern Festival Activation for Airwick, Lysol and Franks – Nationwide in all 22 T&T stores across Canada.

Here are some photos from our recent client activations...

Business Edge International | 55 Village Centre Place, Mississauga, ON L4Z 1V9, CANADA

905-864-8065 | sales@thebiznessedge.com

A proudly Canadian business supporting Canadian Women’s Foundation, TCF Canada and YWCA Toronto.


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